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Be your own print house

Asher asked me to shed some light on how I created (and even sold) my Civil War calendars.
Here's calendar publishing 101.

"First you must have an FCC license..."
Just kidding.. It's a catchphrase from a local FM station ad (95.5 KLOS) :)

Instead, you need to create an account at www.lulu.com. It's free. I don't remember how long does it take, maybe awahile, since its UI is not always intuitive. Just make sure you went through the all nooks and cranies. But you gotta have that done.

Next, you need to prepare some images. Keep in mind that the calendar format does not exactly match any standard photo size, be it 2:3 or 3:4. So prepare the pictures with some inevitable trimming/bleeding in mind and dont' expect the border to be perfect (hence no drop shadow effects on the outer edge).

By default each calendar consists of 12 months and starts with January, but you can modify that.
Assuming you're going for a standard 12 month calendar you'd need to pick 12 pictures - and then one more - for the cover.

I suggest once you prepare them, rename them like "00 cover", "01 Some title", "02 Some other title", etc.

Once you done, I also suggest to prepare a Preview - one image (upto 2Mb in size) that would show all or some of the calendar internals. I usually create an image with 4x3 small images of all the pages.
I also upload all "month" images and cover image to my smugmug account and link this gallery to the calendar, and calendar - to the gallery. In case you're wondering how can I complete this viscious circle - both descriptions can be modified later, so you can upload first and create calendar later, or create calendar then upload - in any case onne or both of the desctriptions will need to be modified (both take minor HTML tags, like HREF)

Now, go back to lulu and click "start a new project" button. Projects are different, you choose calendar.

Everything after that is purely following the onscreeen instructions.

At the end you'll be asked for price. And of course, lulu wants some commission:)

Once the calendar is ready, you'll be given an option to upload the preview I mentioned earlier.

They can also give you the print ready PDF which you may want to print yourself (I don't do it)

If all the source images are properly prepared and you have a decent broadband, one calendar takes about 20 to 30 minutes from start to finish.

Once the calendar is published, lulu will take care of fulfilling the orders. They also have some marketing tools. But, of course, it's your responsibility to let the world know how great your calendars are:)

Mine are here: http://www.lulu.com/lulu355

Create some and brag about yours:)

Good luck!
 

Asher Kelman

OPF Owner/Editor-in-Chief
I'm so proud of your work!! Great job Nikolai. A lot of effort and a great result. I love the choice of images. Offer the Rotary club a deal!

Thanks for sharing.

Asher
 
Asher,

Asher Kelman said:
I'm so proud of your work!! Great job Nikolai. A lot of effort and a great result. I love the choice of images.
Thanks again!

Asher Kelman said:
Offer the Rotary club a deal!
I did:), two days ago:)), they are thinking:)))


Asher Kelman said:
Thanks for sharing.
Asher

Thanks for the idea and the support!

Only if I had a couple more weeks like this one, and I can get 100-400 :))
 

Kathy Rappaport

pro member
Rotary Club

Actually, Rotary Clubs are non-porfit groups. Most establish a budget. My husband is on the board of one of the larger clubs here in California.

Nik, if you want to sell those calendars big time, offer a percentage of the sales (10-25% of the price)- as a donation back to the Moorpark Rotary Club. It's a big club and they have a lot of members. They will plug your calendar at the meetings and every one will win. You've already done your work so all the profit will be a plus because I bet you'd sell many more. And that donation will go right back into the community you live in. They do a lot for the schools and community in Thousand Oaks. Plus the Rotarians will thing of you when they need a photographer for something because you will have given to them. They are like that!
 
Kat,

Kathy Rappaport said:
Actually, Rotary Clubs are non-porfit groups. Most establish a budget. My husband is on the board of one of the larger clubs here in California.

Nik, if you want to sell those calendars big time, offer a percentage of the sales (10-25% of the price)- as a donation back to the Moorpark Rotary Club. It's a big club and they have a lot of members. They will plug your calendar at the meetings and every one will win. You've already done your work so all the profit will be a plus because I bet you'd sell many more. And that donation will go right back into the community you live in. They do a lot for the schools and community in Thousand Oaks. Plus the Rotarians will thing of you when they need a photographer for something because you will have given to them. They are like that!

I see. Not a discount, but a percentage of sales. I see how it can work, since they will be interested...:)
Question though: how'd I know that the sale was generated due to *their* effort?
Or shall I just think that they are my only promoters and I won't get a dime without their help?
 

SeanMcCormack

pro member
Give them copies to sell too. If you supply a fixed time frame and number of copies to sell you can give the discount when you collect the money and remaining copies (if there are any).
 
Sean,

SeanMcCormack said:
Give them copies to sell too. If you supply a fixed time frame and number of copies to sell you can give the discount when you collect the money and remaining copies (if there are any).

It's a good idea, but it requires me printing some stuff in advance (which means $$$) with not even a slightest guarantee of the ROI. At this point I think I'll save for the gear:)
 

Erik DeBill

New member
Nikolai Sklobovsky said:
It's a good idea, but it requires me printing some stuff in advance (which means $$$) with not even a slightest guarantee of the ROI. At this point I think I'll save for the gear:)


What about setting up a second Lulu account, building the same calendar, and pointing the Rotary club guys at that one? All sales on the second account are theirs, but you can sell normally through the first and keep all the money.
 
Erik,

Erik DeBill said:
What about setting up a second Lulu account, building the same calendar, and pointing the Rotary club guys at that one? All sales on the second account are theirs, but you can sell normally through the first and keep all the money.

Thank you, this is a cool idea!
 
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