One common issue for journalist and photographers is that their professions lack certified ethical standards. Medical Doctors, Security Analyst and other professionals have certified standards guiding their conduct. American journalist are protected by the constitution but often abuse this public trust by presenting twisted and biased information dressed as facts. As photographers, don't we owe our audience transparency, whether they want it or not. Wouldn't this be a positive step in turning the tide of truth back to our favor. For instance, a few seconds taken to add a note to the back of our work about subject alterations and whether the subject was staged or found could bring long-term benefits in the form of public trust.