Welcome, Matt.
I am not a sports photographer, or even very interested in that particular genre of photography. So I can't offer you topical guidance.
I did, however, visit your Web site and have two criticisms for what they may be worth.
1. Why are you forcing visitors, who may know nothing of your work, to first decide "Full-Screen" or "Same Window"? You're presenting a distracting choice to visitors --even visitors who may frequent your site-- before they see anything. That's an awful (techie-driven) barrier. Don't do that. Just leave your stuff in the "same window". Sites that capture the whole screen are incredibly arrogant and leave terrible first impressions.
2. Cut the music. Background music on Web sites is in terrible taste, even if the music is good. Yes, I know wedding photographers do it all the time but their sites are necessarily dripping with estrogen. Drop the music.
You've started a business. Good for you! That's a bold step. But now you have to measure everything you do not according whether or not you've got an "awesome capture" but according to your market. Every move you make must be measured against two standards; what are you selling and to whom are you selling?
Good luck, Matt.
p.s. While there are some sports-oriented photographers here, I'm sure you know that the Internet's mecca for thrill snappers is
Sportsshooter.