Nigel,
There was a time when all my classmates were happily gay! We were dancing around the maypole holding bright colored ribbons and as 8 year olds we all were having a gay time! Who today will admit to feeling gay, unless they are "gay"?
I have never imagined Vodka as gay. Is the red color of significance or just happenstance?
The prices do seem about what we'd pay in US dollars, so there's some advantage to being a gay vodka drinker here in the USA!
Asher