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DreamColor: 30 BIT backlit LCD displays.

Asher Kelman

OPF Owner/Editor-in-Chief
From the digitial monitors at Dreamworks to the film seen in the theater to the print of that image anywhere in the world, the color will be predictable! That's the idea that SKG Dreamworks and HP have!

Remarkably a 30 BIT LCD has been announced.

HP, DreamWorks Preview Breakthrough Color Display Technology

LAS VEGAS, April 14, 2008

"HP and DreamWorks Animation SKG, Inc. (NYSE: DWA) previewed a display technology that helps solve a longstanding obstacle for digital content creators: affordable and consistent color accuracy between devices.

The result of an unprecedented collaboration between the two companies, the HP DreamColor Technology computer display provides accurate, predictable color and a simple color management process to assure vision-to-production color consistency in a widescreen liquid crystal display (LCD).

The display generates the industry's first combination of true 30-bit color - enabling a range of 1 billion colors - in an LED-backlit LCD at a fraction of the cost of most high-end, studio-quality LCD displays.

"For decades, storytellers have struggled to manage color in an accurate and consistent manner," said Jeffrey Katzenberg, chief executive officer and director, DreamWorks Animation. "Quite simply, when we make a movie about a big, green ogre, our concern is that our ogre is the same color of green throughout the film. HP has truly changed the game with its new display, giving DreamWorks Animation full visual fidelity across the board for the first time."

HP will be selling it's "Dreamcolor" 30 BIT displays directly to the user. The pricing, a picture of the display is not yet available. It has been reported that the displays will be produced for about one quarter of the cost of high end graphic displays digital artists use. HP plan to start delivering the monitor usable with a Mac or AP direct ti consumers this June!

Watch out for further information! It hasn't been disclosed who designed the new monitors but it seems it might have Dreamworks not HP!

Asher Kelman

OPF Owner/Editor-in-Chief
MaCNN has also now picked up the story:

"The entire animation industry has a core need to manage color across their enterprise," Zafarana told MacNN. "Color is part of your brand -- a reflection of the essence of your design." To that end, HP considered the needs of one its biggest clients and partners, DreamWorks, and set out developing a new technology that will offer 30-bit color reproduction (billions of colors) on LED-based, RGB-backlit displays.

Prior to the HP's endeavor, DreamWorks was using CRT, because that's the only display technology that would give them the color calibration, black levels, white levels, etc. that would meet their needs. In fact, DreamWorks had to stock piles of CRTs in warehouses as the CRT industry died. HP was challenged to come develop something to meet their needs, and the result is DreamColor.

One key feature of the DreamColor engine is the capability to snap into various color spaces (standard def, high def, and others) with a compliant display. DreamColor displays also include a color calibration accessory meant to ensure that color remains consistent through time.

All major platforms, including Mac OS X, will be supported by DreamColor displays.

"Apple does not design this class of display," Zafarana "So it will be great to see some DreamColor displays paired with Macs."

HP told MacNN that we should expect to see the first displays using DreamColor technology this Summer.

Asher Kelman

OPF Owner/Editor-in-Chief
The display will will be set up to specify the gamuts expected of NTSC, SMPTE, sRGB, Rec. 709, Adobe RGB and DCI standards.