Fuji GFX Camera FujiFILM GFX is going after Full Frame & smaller camera users

[Asher Kelman]

Are you considering this camera?

 

[Jerome Marot]

If the URL's time start was preserved it would start where the FujiFilm interview would start. So about ~30 min conversation? I'll listen to the audio-only podcast later on my way home.

So you mean the part with 3 guys babbling around a table? It is still 30 minutes for what is effectively the cameras we knew made smaller by using a fixed lens and removing stabilization.

 

[Pao Dolina]

So you mean the part with 3 guys babbling around a table? It is still 30 minutes for what is effectively the cameras we knew made smaller by using a fixed lens and removing stabilization.

Pretty much a bunch of white haired old men talking about gear... The conversation's enlightening on who the camera is for...

It isn't a big secret that FujiFilm's niche has been to shadow Leica... industrial design of their X series APS-C mirrorless camera system harkens back to range finder and old film SLR... it's a fashionable camera that takes great photos and kinda looks like a Leica...

With this fixed lens range finder-aesthetic Medium Format... Fuji is again going after Leica's Q series full frame point & shoots.

They're >$1k cheaper... lighter weight... slighter thinner and narrower... 1cm taller. trade off would be a f/4 lens that has no IBIS or OIS... which is fair considering the physical dimension and weight...

In my mind this is a camera that complements flagship iPhone/Android phones.... as aptly described in the interview.

 

[Asher Kelman]

Pretty much a bunch of white haired old men talking about gear... The conversation's enlightening on who the camera is for...

It isn't a big secret that FujiFilm's niche has been to shadow Leica... industrial design of their X series APS-C mirrorless camera system harkens back to range finder and old film SLR... it's a fashionable camera that takes great photos and kinda looks like a Leica...

With this fixed lens range finder-aesthetic Medium Format... Fuji is again going after Leica's Q series full frame point & shoots.

They're >$1k cheaper... lighter weight... slighter thinner and narrower... 1cm taller. trade off would be a f/4 lens that has no IBIS or OIS... which is fair considering the physical dimension and weight...

In my mind this is a camera that complements flagship iPhone/Android phones.... as aptly described in the interview.

It’s bigger than an iPhone and almost the same size as the Fuji X series APS-C popular cameras.

Lack of IBIS doesn’t matter when there’s fast shutter speed and efficient low noise sensors!

A silent shutter is a winner for classical music performances!

If one already carries everywhere a modern smart phone, a walk around camera worth ALSO carrying must be in this class of lightweight MF Leica-like solid/feeling camera with a silent all-speed flash synchronized shutter and luxurious viewfinder to compose within a large FOV!

Asher

 

[Jerome Marot]

Pretty much a bunch of white haired old men talking about gear... The conversation's enlightening on who the camera is for...

It isn't a big secret that FujiFilm's niche has been to shadow Leica... industrial design of their X series APS-C mirrorless camera system harkens back to range finder and old film SLR... it's a fashionable camera that takes great photos and kinda looks like a Leica...

With this fixed lens range finder-aesthetic Medium Format... Fuji is again going after Leica's Q series full frame point & shoots.

They're >$1k cheaper... lighter weight... slighter thinner and narrower... 1cm taller. trade off would be a f/4 lens that has no IBIS or OIS... which is fair considering the physical dimension and weight...

In my mind this is a camera that complements flagship iPhone/Android phones.... as aptly described in the interview.

You summarised the 30' of interview. Thanks.

It’s bigger than an iPhone and almost the same size as the Fuji X series APS-C popular cameras.

It is 134 x 90 x 77 mm. The X-T50 is 124 x 84 x 49 mm (I first looked at the X-M5, but it does not have a viewfinder), but you need to add a lens. Taking the small XF27mmF2.8 R WR as a lens, which is 23mm deep, we come to
112 x 67 x 72 mm. It also weights 735g versus 522 g for the X-M5 with lens. So it is a bit bigger and heavier, but surprisingly close except for height.

Lack of IBIS doesn’t matter when there’s fast shutter speed and efficient low noise sensors!

Lack of stabilization certainly matters with the resolution of that camera.

A silent shutter is a winner for classical music performances!

I think that most recent cameras have a mode where the shutter is entirely electronic and silent. My Sony certainly can do that.

 

[Asher Kelman]

You summarised the 30' of interview. Thanks.



It is 134 x 90 x 77 mm. The X-T50 is 124 x 84 x 49 mm (I first looked at the X-M5, but it does not have a viewfinder), but you need to add a lens. Taking the small XF27mmF2.8 R WR as a lens, which is 23mm deep, we come to
112 x 67 x 72 mm. It also weights 735g versus 522 g for the X-M5 with lens. So it is a bit bigger and heavier, but surprisingly close except for height.



Lack of stabilization certainly matters with the resolution of that camera.



I think that most recent cameras have a mode where the shutter is entirely electronic and silent. My Sony certainly can do that.

Well this is not such a shutter. It’s a leaf shutter like shutters Fuji made for Hassrlblaxs!

 

[Pao Dolina]

It’s bigger than an iPhone and almost the same size as the Fuji X series APS-C popular cameras.

Lack of IBIS doesn’t matter when there’s fast shutter speed and efficient low noise sensors!

A silent shutter is a winner for classical music performances!

If one already carries everywhere a modern smart phone, a walk around camera worth ALSO carrying must be in this class of lightweight MF Leica-like solid/feeling camera with a silent all-speed flash synchronized shutter and luxurious viewfinder to compose within a large FOV!

Asher

It is as small & light weight as possible using year 2025 tech for under $4.9k.

I have >1 dozen EF L lenses that are mostly do not suffer that bad from corner vignetting on a GFX body but a FujiFilm body is ~1kg and any sub-200mm EF L lens is ~1kg...

Seeing this 753g 2025 GFX100RF medium format p&s is as big a revelation as the 1st X100 in 2010, Sony RX1 in 2012, Leica X in 2014, Leica Q in 2015. It complements iPhone/Android users who want image quality without exceeding 800g in as small a form factor as possible.

It being attractive with a pleasing pre-1980 RangFinder-like aesthetic helps it make it more saleable. Nikon even gave it a go in 2013 with the Nikon Df.

 

[Jerome Marot]

Well this is not such a shutter. It’s a leaf shutter like shutters Fuji made for Hasselblads!

Hasselblad manufactures their leaf shutters themselves. Fuji made the optics of the lenses for the H mount, but not the mechanics (except the film back). The first model (H1) was also sold under the Fuji brand (GX645AF). This is the reason for the adapter to mount H lenses on the GFX cameras.

Electronic shutters in modern sensors can be used instead of leaf shutters without noticeable disadvantages.

 

[Asher Kelman]

If one is dedicated to street photography, this camera is a worthwhile long term reliable companion with which to invest one’s skill!

For me, using a tiny 40mm lens on my GFX 100S, admittedly a little more weight and very slightly more bulk can cover most of the shots the new Fuji 100 MP RF might help me accomplish.

Asher

 

[Murray Foote]

Well, I got one.
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It took close to three months to arrive.
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During that period, I made a post on my reasons for ordering one, mainly with reference to my experience with different formats on film (and with 38 images and a fair amount of text).
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[Asher Kelman]

I want to see more pictures with your Fuji MF! I have the GFX 50s and 100s and happy with them.

I am interested in the use of thr RF but have never held one.

I love these pictures from your linked essay, while you were waiting for your GFX!

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Great eye on the world!

Keep it up!

Asher

 

[Murray Foote]

Thanks very much Asher.
I'm mainly expecting to use this camera while travelling and I probably have no trips for the rest of the year. I haven't taken many with it so far but here are a few more, all in the Sculpture Garden of the National Gallery of Australia.:

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[Asher Kelman]

Excellent shots of fabulous epic sculptures. Would love to see any more. I didn’t know of this major collection.

Asher

 

[Murray Foote]

OK. Here's a few more:
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[Doug Kerr]

Hi, Murray,

Those are all stunning shots, of stunning works.

And that seems to be an amazing camera!

Thanks so much.

Best regards,

Doug

 

[Murray Foote]

Thanks heaps Doug!

 

[Asher Kelman]

Murray,

I practice, do you alter your framing and “focal length crop” or just shoot and crop afterwards?

Asher

 

[Murray Foote]

Mainly in camera, that was one of the main attractions for purchasing it, but I do reassess and sometimes change the crop afterwards.

 

[Asher Kelman]

So it gives the crop and also the full sensor RAW. But what file type is the crop? Is it also RAW or is it a JPG?

Asher

 

[Murray Foote]

You have to shoot both RAW and JPEG to get the crops. The JPEG is permanently cropped; the RAW is cropped but you still have the full-sized file.

 

[Asher Kelman]

You have to shoot both RAW and JPEG to get the crops. The JPEG is permanently cropped; the RAW is cropped but you still have the full-sized file.

So there are two RAW files then?